Risk and Return

Risk and Return

One of the fundamental principles of the financial system is the trade-off between risk and return.

Risk can be thought of as the volatility of an investment or its potential for big movements (upward or downward). 

Return is the percent change in an asset's value over time. 

Simply, an investment that has higher risk should have higher returns. 

Risk vs. Return in Asset Classes

Stocks (equities) often have higher returns but have the high potential to decrease in value. Bonds traditionally have lower returns, but carry less risk. Bonds can also decrease in value due to changes in interest rates or the issuer not having enough money to pay back who they lent it to! 

Ultimately, all investment carries risk, but an informed investor knows what risks to take and when, balancing their own risk appetite with their investment horizon and investment goals.

Risk-Reward Tradeoff

 

Risk Level

Reward/Return

Investment Type

What It Means for Investors

High

High

Aggressive

Appropriate for long-term growth; you have the time to ride out volatile market swings.

High

Low

Unwise

Taking on massive exposure to financial loss with almost no potential upside. Avoid these entirely.

Low

High

Scam / Fraud

Does not exist in legitimate finance. High guaranteed returns with zero risk is a major red flag.

Low

Low

Conservative

Perfect for protecting your capital and earning a predictable, steady baseline return