Privacy policy

Last updated: May 11, 2026

 

 

FinForm operates this website and platform, including all related information, content, features, tools, and services, in order to provide you, the customer, with access to financial education services and content (the 'Services'). This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.

Personal Information We Collect or Process

When we use the term "personal information," we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified, so that it cannot identify or be reasonably linked to you. 

The collection of financial indicators, such as your income level or general savings range, is completely voluntary and based on the information you choose to provide during onboarding or within your sessions. You are not required to provide this information to use the Services, though doing so helps our Educators provide more tailored guidance. Furthermore, FinForm does not collect or process highly sensitive personal information such as Social Security Numbers, government-issued identification, or direct login credentials for your financial accounts.

We may collect or process the following categories of personal information, including inferences drawn from this personal information, depending on how you interact with the Services, where you live, and as permitted or required by applicable law:

  • Contact details including your name, address, billing address, shipping address, phone number, and email address.

  • Financial information including but not limited to income range, savings range, financial behaviors, imminent financial purchases, and transactional receipts.

  • Transaction information including educational sessions you view, book, purchase, cancel, or refund, and related materials you purchase, and your past transactions.

  • Communications with us including the information you include in communications with us, for example, when sending a customer support inquiry.

  • Device information including information about your device, browser, or network connection, your IP address, and other unique identifiers.

  • Usage information including information regarding your interaction with the Services, including how and when you interact with or navigate the Services.

Sale and Sharing of Personal Information
FinForm may "sell" or "share" certain categories of personal information to third parties for commercial purposes, including for data analytics, research, and targeted advertising. Specifically, we may sell inferences drawn from your financial indicators and usage behavior to our partners. Under certain state laws, this disclosure of information in exchange for consideration is defined as a "sale."

Categories of data sold or shared in the last 12 months:

  • Identifiers: Name and email (for marketing synchronization).

  • Financial Indicators: General income and savings ranges.

  • Inferences: Financial behaviors and imminent purchase intent

Please note that once personal information is disclosed to, sold to, or shared with a third party in accordance with this Policy, that information becomes subject to the recipient’s own privacy policies and data retention practices. FinForm does not have the ability to delete or retrieve information from the systems of third parties once it has been transmitted. If you exercise your Right to Delete with FinForm, we will cease further sharing of your data, but you may need to contact third-party recipients directly to request deletion from their records.

Do Not Share My Personal Information

You have the right to opt-out of the sale or sharing of your personal information at any time. To exercise this right, you may:

  • Email us: Send a request to support@finform.org with the subject line "Opt-Out of Sale."

  • Global Privacy Control: We recognize the Global Privacy Control (GPC) signal. If your browser sends this signal, we will automatically treat it as a request to opt-out of the sale of data for that browser/device.

  • While we honor Global Privacy Control (GPC) signals at the browser level to limit tracking, please note that GPC signals may not automatically carry over to data manually submitted through our intake forms. To ensure your submitted data is excluded from sale or sharing, please email us at support@finform.org. 

Personal Information Sources

We may collect personal information from the following sources:

  • Directly from you including when you book a session, visit or use the Services, communicate with us, or otherwise provide us with your personal information;

  • Automatically through the Services including from your device when you use our products or services or visit our websites, and through the use of cookies and similar technologies;

  • From our service providers including when we engage them to enable certain technology and when they collect or process your personal information on our behalf;

  • From our partners or other third parties.

How We Use Your Personal Information

Depending on how you interact with us or which of the Services you use, we may use personal information for the following purposes:

  • Provide, Tailor, and Improve the Services. We use your personal information to provide you with the Services, including to perform our contract with you, to process your payments, to remember your preferences and items you are interested in, to send notifications to you related to your bookings, or to manage your session history and preferences. This may include using your personal information to better tailor and improve the Services.

  • Marketing and Advertising. We use your personal information for marketing and promotional purposes, such as to send marketing, advertising and promotional communications by email, text message or postal mail, and to show you online advertisements for products or services on the Services or other websites, including based on items you previously have purchased or added to your cart and other activity on the Services.

  • Security and Fraud Prevention. FinForm uses industry-standard measures to provide a secure payment and session experience. While we do not utilize permanent user accounts, we take steps to secure the information you provide during the booking and counseling process. FinForm itself does not store sensitive payment card information; all payment processing is handled by a third-party service. You are responsible for maintaining the security of any session links or access codes sent to your personal email or device.

  • Communicating with You. We use your personal information to provide you with customer support, to be responsive to you, to provide effective services to you and to maintain our business relationship with you.

  • Legal Reasons. We use your personal information to comply with applicable law or respond to valid legal process, including requests from law enforcement or government agencies, to investigate or participate in civil discovery, potential or actual litigation, or other adversarial legal proceedings, and to enforce or investigate potential violations of our terms or policies.

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes subject to this Privacy Policy. Such circumstances may include:

  • With Shopify, vendors and other third parties who perform services on our behalf (e.g., IT management, payment processing, and administrative platforms). These third parties process your information in accordance with their own privacy notices. Depending on where you reside, you may have a right to direct us not to share information about you to show you targeted advertisements and marketing based on your online activity with different merchants and websites. You can exercise your rights to opt-out of those uses by emailing us at support@finform.org with the subject line "Opt-Out of Sale."

  • When you direct, request us or otherwise consent to our disclosure of certain information to third parties, such as to ship you products or through your use of social media widgets or login integrations.

  • With our affiliates or otherwise within our corporate group.

  • In connection with a business transaction such as a merger or bankruptcy, to comply with any applicable legal obligations (including to respond to subpoenas, search warrants and similar requests), to enforce any applicable terms of service or policies, and to protect or defend the Services, our rights, and the rights of our users or others.

  • With our Independent Educators (Accredited Financial Counselors or AFCs) to facilitate the educational sessions. This includes sharing your name, contact details, and general financial indicators (such as income or savings ranges) so they can tailor the service. All Independent Educators are bound by strict confidentiality agreements and professional ethical standards regarding the handling of your information.

Session Content and Data

We do not record video or audio of 1-on-1 sessions. However, to maintain the quality of our service and for compliance, AFCs may take notes during or after a session which are stored securely. This session data is used only for quality assurance, compliance, and to facilitate follow-up educational sessions, and is retained for seven (7) years to comply with legal obligations, resolve disputes, and enforce our contracts.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve the Services for you. Information you submit to the Services will be transmitted to and shared with Shopify as well as third parties that may be located in countries other than where you reside, in order to provide and improve the Services for you. In addition, to help protect, grow, and improve our business, we use certain Shopify enhanced features that incorporate data and information obtained from your interactions with our Store, along with other merchants and with Shopify. To provide these enhanced features, Shopify may make use of personal information collected about your interactions with our store, along with other merchants, and with Shopify. In these circumstances, Shopify is responsible for the processing of your personal information, including for responding to your requests to exercise your rights over use of your personal information for these purposes. To learn more about how Shopify uses your personal information and any rights you may have, you can visit the Shopify Consumer Privacy Policy. Depending on where you live, you may exercise certain rights with respect to your personal information here Shopify Privacy Portal Link.

Please note: While Shopify facilitates our storefront and transactional communications, your specific session-related data (such as onboarding quiz results and counselor notes) is managed through separate, secure scheduling and administrative tools. This session data is not shared with Shopify’s general merchant database for their own independent marketing or product improvement purposes.

Third Party Websites and Links

The Services may provide links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such sites, including the accuracy, completeness, or reliability of information found on these sites. Information you provide on public or semi-public venues, including information you share on third-party social networking platforms may also be viewable by other users of the Services and/or users of those third-party platforms without limitation as to its use by us or by a third party. Our inclusion of such links does not, by itself, imply any endorsement of the content on such platforms or of their owners or operators, except as disclosed on the Services.

Children's Data

FinForm maintains a "Hard Stop" policy regarding the sale of data for minors. If you are under the age of 18, we do not sell or share your personal information, financial indicators, or usage data with third parties for commercial or advertising purposes. While our services are educational for all ages, we believe in extra privacy protections for young adults entering the financial world. Data selling and sharing activities are strictly limited to users who have stated they are 18 years of age or older. If you are a parent or guardian and believe your child under 18 has provided us with personal information, please contact us immediately at support@finform.org and we will promptly delete that information from our records. As of the most recent update of this Privacy Policy, we do not have actual knowledge that we "share" or "sell" (as those terms are defined in applicable law) personal information of individuals under 18 years of age.

Security and Retention of Your Information

Please be aware that no security measures are perfect or impenetrable, and we cannot guarantee "perfect security." In addition, any information you send to us may not be secure while in transit. We recommend that you do not use unsecure channels to communicate sensitive or confidential information to us.

Company retains Client data to provide ongoing financial wellness insights and historical trend analysis. Personal data is retained for seven (7) years  or until a deletion request is received. Company may retain de-identified or aggregated data indefinitely for research and service improvement purposes.

This allows us to comply with professional financial counseling record-keeping standards and legal obligations. After this period, or upon a valid request for deletion, your data will be securely destroyed or de-identified.

We implement administrative and technical safeguards designed to protect your information not only within our primary Services but also during internal processing. This includes using encrypted storage and access controls when personal information is transferred or exported between our internal administrative tools and scheduling platforms.

Your Rights and Choices

Depending on where you live, you may have some or all of the rights listed below in relation to your personal information. However, these rights are not absolute, may apply only in certain circumstances and, in certain cases, we may decline your request as permitted by law.

  • Right to Access / Know. You may have a right to request access to personal information that we hold about you.

  • Right to Delete. You may have a right to request that we delete personal information we maintain about you.

  • Right to Correct. You may have a right to request that we correct inaccurate personal information we maintain about you.

  • Right of Portability. You may have a right to receive a copy of the personal information we hold about you and to request that we transfer it to a third party, in certain circumstances and with certain exceptions.

  • Right to Opt out of Sale or Sharing for Targeted Advertising. Depending on where you reside, you may have a right to opt out of the "sale" or "share" of your personal information or to opt out of the processing of your personal information for purposes considered to be "targeted advertising", as defined in applicable privacy laws. You can exercise your rights to opt-out of those uses by emailing us at support@finform.org with the subject line “Opt-out of Sale.” Please note that if you visit our website with the Global Privacy Control opt-out preference signal enabled, depending on where you are, we will automatically treat this as a request to opt-out for the device and browser that you use to visit the website. If we are able to associate the device sending the signal to a Shopify account, we will apply the opt out request to the account as well. To learn more about Global Privacy Control, you can visit https://globalprivacycontrol.org/. Other than the Global Privacy Control, we do not recognize other "Do Not Track" signals that may be sent from your web browser or device.

  • Managing Communication Preferences. We may send you promotional emails, and you may opt out of receiving these at any time by using the unsubscribe option displayed in our emails to you. If you opt out, we may still send you non-promotional emails, such as those about your scheduled sessions or orders.


You may exercise any of these rights where indicated on the Services or by contacting us using the contact details provided below. To learn more about how Shopify uses your personal information and any rights you may have, including rights related to data processed by Shopify, you can visit https://privacy.shopify.com/en.

We will not discriminate against you for exercising any of these rights. We may need to verify your identity before we can process your requests, as permitted or required under applicable law. In accordance with applicable laws, you may designate an authorized agent to make requests on your behalf to exercise your rights. Before accepting such a request from an agent, we will require that the agent provide proof you have authorized them to act on your behalf, and we may need you to verify your identity directly with us. We will respond to your request in a timely manner as required under applicable law.


U.S. State Privacy Rights 

Depending on the state in which you reside, applicable state privacy laws may grant you certain rights regarding your personal information. We are committed to honoring these rights to the fullest extent required by law. The following rights may be available to you:

  • Right to Know / Access: You may request confirmation of whether we process your personal information, as well as access to the specific information we hold about you, including the categories of data collected, the purposes for which it is used, and the categories of third parties with whom it is shared.

  • Right to Delete: You may request that we delete personal information we have collected from or about you, subject to certain exceptions permitted by applicable law.

  • Right to Correct: You may request that we correct inaccurate personal information we maintain about you.

  • Right to Portability: You may request a copy of the personal information you have provided to us in a portable, readily usable format, where technically feasible.

  • Right to Opt Out: You may have the right to opt out of the processing of your personal information for purposes of (i) targeted advertising, (ii) the sale or sharing of personal information, or (iii) profiling in furtherance of decisions that produce legal or similarly significant effects on you. To exercise this right, contact us at support@finform.orgor enable the Global Privacy Control signal on your browser, which we will honor as an opt-out request where required by applicable law.

  • Right to Limit Use of Sensitive Personal Information: Where applicable law recognizes certain categories of information as "sensitive," you may have the right to restrict our use of that information to purposes directly necessary to provide the Services.

  • Right to Non-Discrimination: We will not deny, charge differently for, or provide a lesser quality of service to you as a result of your exercising any privacy right.

  • Authorized Agent: You may designate an authorized agent to submit a rights request on your behalf. We will require written authorization from you and may verify your identity directly before processing the request.

  • Right to Appeal: If we decline to act on a rights request, you may appeal that decision by contacting us at support@finform.org. We will respond to appeals within the timeframe required by your state's applicable law. If your appeal is denied, you may have the right to contact your state's Attorney General or relevant data protection authority.

To submit a rights request, please contact us at support@finform.org. We will acknowledge your request within 10 business days and respond within 45 days, or within any shorter timeframe required by the law of your state.

Complaints

If you have complaints about how we process your personal information, please contact us using the contact details provided below. Depending on where you live, you may have the right to appeal our decision by contacting us using the contact details set out below, or lodge your complaint with your local data protection authority.

International Transfers

Please note that we may transfer, store and process your personal information outside the country you live in.

If we transfer your personal information out of the European Economic Area or the United Kingdom, we will rely on recognized transfer mechanisms like the European Commission's Standard Contractual Clauses, or any equivalent contracts issued by the relevant competent authority of the UK, as relevant, unless the data transfer is to a country that has been determined to provide an adequate level of protection.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on this website, update the "Last updated" date and provide notice as required by applicable law.

Contact

Should you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, please email us at support@finform.org